Author: Matt Peskett

Matt is a digital media consultant with over 20 years' experience working with publishing and events companies in the science, technology, food and agricultural sectors. With a passion for health & fitness, Matt enjoys the rigorous exercise offered by gardening and grows his own fruit and veg on two allotments.

Hurdle, an innovative US footwear brand has announced that its tech-infused, athleisure sock line will launch on November 25th. Hurdle’s first-of-its-kind proprietary MicroGravity Matrix is engineered to absorb impact and provide optimal cushioning and weight distribution. The soft, multi-dimensional support network offloads weight away from vulnerable areas of the foot. With over 2,000 micro air channels for ultimate breathability, along with enhanced blister protection from the ultra-thin MicroPly² knitting technology, Hurdle believes the athleisure product is a game changer in the circular knitting industry. The sock collection will be available for both men and women and is offered in three…

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TUT Fitness is a Vancouver-based designer and Canadian manufacturer of high-performance and affordable fitness products. The firm is now shipping the second generation of its TUT Trainer™ 2.0 and TUT Rower™. TUT 2.0 features an internationally-patented sleek design, a full hardware revision and key upgrades, with a new graphite finish. TUT’s industry-first patented resistance band technology (stackable TUT Plates™) is the backbone of the TUT Trainer™ micro gym; a high performance and convenient alternative to bulky exercise machines and free weights. The TUT Trainer™ provides progressive resistance to any movement and constant and incremental Time Under Tension (TUT) throughout the…

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In the United States WHOOP, the world’s most valuable standalone wearables company, and TYR, the leader in swimming innovation, have announced an apparel partnership to bring the world’s first truly smart swimsuits to market. The two brands have developed swimwear that pairs TYR’s performance-first fit and fabrics with WHOOP Any-Wear™ Technology to offer a new way to optimally track workouts in the water. Swimmers, triathletes, functional fitness enthusiasts, and more can now use TYR x WHOOP Durafast® Elite Jammer Swimsuits and TYR x WHOOP Durafast® Elite Diamondfit Swimsuits to level up their training in the pool. Inner pocket avoids risk…

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Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States with more than 2,300 locations in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia. Now in a collaboration with Amazon Halo, new members who sign up* for the PF Black Card® at Planet Fitness between Nov. 7th to 15th will receive a complimentary Amazon Halo View wellness tracker, along with one year of full access to an Amazon Halo exclusive membership with features and content. Amazon Halo View is a wearable fitness tracker that empowers users…

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