Sophia Miller, writer at Fitness Technology Today Magazine https://www.fitnesstechnologytoday.com/author/sophia-miller The opportunities offered by connected technologies to monitor and improve our personal health and wellbeing are astounding. The market for wearable tech, virtual reality fitness experiences and tailored on-demand workout classes grows ever more. Fitness centres and gyms have realised the benefits of collaborating with technology providers to boost their membership numbers. Thu, 12 Jun 2025 08:57:59 +0000 en-GB hourly 1 https://wordpress.org/?v=6.1.7 https://www.fitnesstechnologytoday.com/wp-content/uploads/2021/05/FITT-500-x-500-px-150x150.png Sophia Miller, writer at Fitness Technology Today Magazine https://www.fitnesstechnologytoday.com/author/sophia-miller 32 32 This AI-Powered Mirror Wants to Be Your New Personal Trainer https://www.fitnesstechnologytoday.com/this-ai-powered-mirror-wants-to-be-your-new-personal-trainer Sun, 01 Jun 2025 06:32:03 +0000 https://www.fitnesstechnologytoday.com/?p=61583 The fitness mirror market continues to expand, with new players emerging and pushing the boundaries of innovation. Ever since MIRROR opened the door (and was subsequently acquired by Lululemon during the pandemic), companies have been racing to develop cutting-edge fitness solutions centered around smart mirrors. One of the most exciting entries in this space is [...]

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]]> Egym Secures $200M, Joins the Unicorn Club, and Sets Sights on Global Expansion https://www.fitnesstechnologytoday.com/egym-secures-200m Sun, 29 Sep 2024 07:14:50 +0000 https://www.fitnesstechnologytoday.com/?p=61489 Fitness technology and corporate wellness innovator Egym has secured a substantial $200 million in growth capital, propelling its valuation beyond the coveted $1 billion mark. This investment, spearheaded by L Catterton and Meritech Capital, will turbocharge Egym’s global expansion plans, with a particular focus on its groundbreaking corporate wellness network, Wellpass. Egym aims to revolutionize [...]

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]]> Strava Acquires Outdoor Adventure Platform, FATMAP https://www.fitnesstechnologytoday.com/strava-acquires-outdoor-adventure-platform-fatmap Sat, 24 Aug 2024 17:19:04 +0000 https://www.fitnesstechnologytoday.com/?p=61354 Strava, the GPS tracking subscription service used predominantly by runners and cyclists, has announced the acquisition of FATMAP – a mobile app used for planning, tracking and sharing outdoor adventures. With its cutting-edge 3D map, FATMAP allows users to plan a range of mountain activities, from hiking and biking to trail running or ski touring. [...]

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]]> Garmin’s New ECG App cleared for AFib monitoring by smartwatch https://www.fitnesstechnologytoday.com/garmins-new-ecg-app-cleared-for-afib-monitoring-by-smartwatch Wed, 24 Jul 2024 17:32:21 +0000 https://www.fitnesstechnologytoday.com/?p=61360 Garmin has today announced the ECG App¹, an FDA-cleared app for the Venu® 2 Plus smartwatch that allows users to record their heart rhythm and check for signs of atrial fibrillation (AFib). Customers can use the ECG App to record a 30-second ECG and view their heart rhythm results immediately on the watch or, optionally, [...]

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