Author: Shai Elancry

Here’s a breakdown of a SportTech startup, focusing on its function, improvements, usage, and funding, without mentioning any specific names: This SportTech startup has developed an innovative AI-running gait platform that aims to revolutionize how athletes, coaches, and everyday runners understand and improve their performance. What It Does and How It Improves Performance The core of the platform is its AI-powered analysis of running gait. It provides real-time insights using just a smartphone camera, eliminating the need for expensive wearables or complex motion capture equipment. Users simply record a short (around 10-second) video of themselves running. The platform then meticulously…

In the fast-paced world of wearable tech, Apple seems to be taking a huge leap forward with watchOS 26. This isn’t just another update; it’s a significant upgrade packed with smart tools designed to completely change how we work out and manage our fitness. We’re talking about a blend of intelligent insights and deep personalization aimed at making your fitness journey more effective and, dare I say, more fun. The star of the show has to be Workout Buddy. Forget generic virtual coaches; this is an AI-powered feature (thanks to Apple Intelligence) that gives you personalized, spoken encouragement in real…

Technogym is once again raising the bar – not just in fitness, but in human performance and longevity.With the launch of its AI-powered Healthness ecosystem, the company transforms traditional gyms into Healthspan Labs: spaces where real-time biometrics, predictive algorithms and adaptive training work together to prevent disease before it strikes. Healthness is Technogym’s evolution of wellness: a precision-based, hyper-personalized approach leveraging four decades of collected data. Anchored by Technogym Checkup – a 15-minute assessment measuring VO2 max, strength, flexibility, balance, body composition, and cognitive ability – users receive a “Wellness Age” profile, offering a true health benchmark beyond appearance. Through…

As I do every year, I flew to Cologne, Germany to attend the world’s largest fitness trade show – FIBO. But this year felt different. More evolved. The global fitness industry is undergoing a real transformation, and FIBO 2025 made it crystal clear where the future is headed: personalized, tech-driven, and smarter than ever. From AI-powered machines to longevity-focused wellness zones, here’s what caught my attention this year – and why fitness businesses should be paying attention. Data Over Dumbbells: The Rise of Precision Fitness Forget the old “one-size-fits-all” workouts. The biggest shift happening? Hyper-personalization at scale. We’re seeing a…

Apple is once again looking to redefine wearable health technology. A newly published patent from March 18 reveals the company is working on an innovative blood pressure monitoring system using a liquid-filled sensor, possibly paving the way for a future Apple Watch that can deliver more precise health insights. The patent, titled “Blood Pressure Monitoring System Including a Liquid-Filled Sensor,” was first reported by PatentlyApple. It outlines a device built into a watch strap, which includes an inflatable chamber, an air pump, and a liquid-filled pressure sensor positioned between the strap and the user’s wrist. Rethinking the Traditional Cuff Current…

WHOOP is diving headfirst into the world of psychedelics, connecting the dots between mind-altering substances and your body’s recovery. WHOOP’s Psychedelic Playbook WHOOP, the popular wearable tech company, is pushing the boundaries of health tracking by introducing a groundbreaking feature: psychedelics tracking. Journal on a New Level WHOOP’s customizable Journal feature already allows users to log over 100 behaviors and see how they impact their biometrics. Now, they’re adding a new dimension by incorporating the tracking of ketamine, LSD, and psilocybin. From Research to Reality This move has been years in the making. WHOOP partnered with the SEAL Future Foundation…

Peloton is making a big push to get more men, especially millennials, to use their fitness products. They’ve started a new ad campaign featuring famous football brothers, T.J. and J.J. Watt. The campaign, called “Find Your Push. Find Your Power.”, focuses on running and aims to show guys that Peloton offers tough workouts, even for top athletes. Peloton’s chief marketing officer, Lauren Weinberg, explained that a lot of millennial men enjoy running but many don’t realize how challenging Peloton’s Tread workouts can be. The ads, created by Special London, show the Watt brothers playfully competing against each other on Peloton…

The online sports coaching market is poised for explosive growth, with projections indicating a surge of $1.24 billion by 2028. This digital revolution is driven by a powerful combination of expanding internet access and groundbreaking technology. With nearly 70% of the global population already connected, and that number expected to reach 7.5 billion by 2030, the potential client base for online coaches is enormous. However, the appeal of online coaching extends beyond mere accessibility. It’s about harnessing technology to elevate the coaching experience through AI-driven performance analysis, customized training programs, and virtual sessions that provide athletes with invaluable insights. While…

Fitness On Demand, a leading provider of digital fitness solutions, has partnered with G Beat to bring real-time heart rate tracking to its popular wellness platform. This integration will allow users to seamlessly monitor their workout intensity and track their progress using their smartwatches. The G Beat app transmits heart rate data from wearable devices to fitness instructors, enabling them to provide personalized exercise recommendations and support users in achieving their fitness goals. With the integration of G Beat into Fitness On Demand’s Flex App, gym members can now enjoy a more immersive and data-driven workout experience. “This partnership marks…

The lines between the virtual and real world continue to blur, and now, even our workouts are getting a social upgrade. Supernatural, the popular VR fitness platform known for its immersive workouts and stunning virtual environments, has just launched Supernatural Together, a new feature that brings the camaraderie of group fitness classes to the virtual realm. This move is a significant step for VR fitness, which has traditionally been a solo activity. By introducing real-time interaction with friends and other users, Supernatural is tapping into the powerful motivators of social connection and competition. Here’s what Supernatural Together offers: Play with…