Fitness Technology TodayFitness Technology Today
  • News
    • Biotechnology
    • Business
    • Clothing & Footwear
    • Digital
    • Gyms & Fitness Centres
    • Home Fitness
    • Indoor Training
    • New Products
    • Performance
    • Personal Health
    • Virtual Reality
    • Wearable Tech
  • Activity / Sport
    • Cycling
    • Gym
    • Jogging / Running
    • Rowing
    • Swimming
    • Weights
  • Videos
  • About This Site
  • Meet the Writers
  • Advertising
  • Email Newsletters
LinkedIn
  • About This Site
  • Advertising
  • Meet the Writers
  • Free Email Newsletters
LinkedIn
Fitness Technology TodayFitness Technology Today
Get Weekly Email News Alerts >
  • News
        • Biotechnology
        • Business
        • Clothing & Footwear
        • Digital
        • Gamification
        • Gyms & Fitness Centres
        • Home Fitness
        • Indoor Training
        • New Products
        • Performance
        • Personal Health
        • Sponsorship Deals
        • Software
        • Wearables
        • Virtual Reality
  • Activity / Sport
    • Cycling
    • Gym
    • Hiking
    • Jogging / Running
    • Play
    • Rowing
    • Skiing
    • Swimming
    • Weights
  • Videos
  • Stocks & Shares
    • Dexcom Inc (DXCM)
    • Garmin Ltd (GRMN)
    • Lululemon Athletica Inc (LULU)
    • Nike Inc. (NKE)
    • Peloton Interactive (PTON)
    • Planet Fitness Inc. (PLNT)
LinkedIn
Fitness Technology TodayFitness Technology Today
Home»News»Business»Strava Acquires Outdoor Adventure Platform, FATMAP
Business

Strava Acquires Outdoor Adventure Platform, FATMAP

Matt PeskettBy Matt PeskettJanuary 24, 2023No Comments
Visualization of possible future product integration for FATMAP within Strava
Visualization of possible future product integration for FATMAP within Strava
Share
LinkedIn Twitter Facebook Email

Strava, the GPS tracking subscription service used predominantly by runners and cyclists, has announced the acquisition of FATMAP – a mobile app used for planning, tracking and sharing outdoor adventures. With its cutting-edge 3D map, FATMAP allows users to plan a range of mountain activities, from hiking and biking to trail running or ski touring. Strava subscribers will gain access to the full FATMAP offering as part of the deal.

The acquisition is part of Strava’s ongoing investment to provide a best-in-class digital experience for people who are striving for an active lifestyle. FATMAP has built a global proprietary 3D mapping technology that will be enabled in all of Strava’s services, empowering active individuals to holistically discover and plan an outdoor experience with curated local guides, points of interest and safety information.

“In 2022, nearly 10 million routes were saved and recommended by active individuals around the world on Strava. Maps and tools are powerful unlocks to deliver daily value and motivate our active community,” said Michael Horvath, CEO and co-founder of Strava. “We have a shared vision with FATMAP to inspire more people to move by empowering them to discover and experience the joy of the outdoors. For us, the opportunity to reimagine the purpose of maps and how they inspire exploration is an outsized advantage for a differentiated outdoor experience.”

FATMAP – no mobile connection necessary

Designed specifically for trails and exploring the outdoor world, FATMAP’s technology enables people to safely discover, navigate and share adventures, even without a mobile connection.

FATMAP’s community of hikers, mountain bikers, skiers and trail runners are already active in over 100 countries around the world. Paired with Strava’s data set of more than 8 billion activities, the acquisition will enable a universal map for human-powered experiences whether moving on the slopes, trails, city streets or suburban neighbourhoods.

Based in Europe, FATMAP was founded in 2013 by Misha Gopaul and David Cowell and has nearly 50 highly skilled team members that will join Strava’s workforce across the continent including offices in Chamonix, Berlin and Vilnius. Gopaul will shift from his current role as FATMAP CEO to serve as a Strava vice president of product, reporting to Steve Lloyd, Strava’s chief product and technology officer.

Gopaul said: “We started FATMAP with a mission to make outdoor experiences more accessible. Where other map platforms have been designed for navigating streets and cities, we wanted to build a map designed specifically to help people explore. Joining forces with Strava opens up new exciting possibilities and will accelerate our progress to enable millions more people to explore the world’s wild places, safely and sustainably.”

This acquisition follows last year’s product enhancements from Strava, including the introduction of new trail sports types and its enhanced suite of routing features to help active people explore and power their adventures. It is also the second acquisition since summer 2022, when the organisation acquired Recover Athletics, a prehab and injury prevention app for active individuals. These additions reinforce its steady technology investments to provide active individuals with higher value and access to more tools to plan, motivate and power an active lifestyle on a singular platform.

Strava also recently announced 9 new sports types, including racquet sports, pilates and HIIT. Now supporting 50 different activity types, the community platform continues to grow subscriber benefits, such as ski area mapping, Recover Athletics pre-hab content, Beacon safety tracking, route recommendations, an online route builder, global and personal heatmaps, and segment leaderboards. With these product upgrades, Strava has enacted a price change to reflect the increased benefits. These updates aim to deliver daily value to active people around the world.

 

Share. LinkedIn Twitter Facebook Email
Matt Peskett
  • Website
  • Twitter
  • LinkedIn

Matt is a digital media consultant with over 20 years' experience working with publishing and events companies in the science, technology, food and agricultural sectors. With a passion for health & fitness, Matt enjoys the rigorous exercise offered by gardening and grows his own fruit and veg on two allotments.

Related Stories

Home Fitness

UK-based fitness gaming developer and publisher Quell secures $10m in Series A

February 22, 2023
Cycling

Track your bike from your iPhone with Orbit Velo Bicycle Tracker and Apple Find My

February 22, 2023
Latest News

UK-based fitness gaming developer and publisher Quell secures $10m in Series A

February 22, 2023

Track your bike from your iPhone with Orbit Velo Bicycle Tracker and Apple Find My

February 22, 2023

Playfinity’s gaming baseball nominated twice in 2023 Sports Technology Awards

February 17, 2023
Site Information
About This Site
Advertising
Meet the Writers
Free Email Newsletters
LinkedIn
  • Farming Technology Today
  • Vertical Farming Today
© 2022 Fitness Technology Today is a Firetop Media publication by Firetop Ltd 4854392 | © Editorial images: stock.adobe.com | All rights reserved | Privacy Policy | Cookie Policy

Type above and press Enter to search. Press Esc to cancel.

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Analytics" category .
cookielawinfo-checkbox-necessary1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Necessary" category .
elementorneverThis cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
ab1 yearOwned by agkn, this cookie is used for targeting and advertising purposes.
CMID1 yearCasale Media sets this cookie to collect information on user behavior, for targeted advertising.
CMPRO3 monthsCMPRO cookie is set by CasaleMedia for anonymous user tracking, and for targeted advertising.
CMPS3 monthsCMPS cookie is set by CasaleMedia for anonymous user tracking based on user's website visits, for displaying targeted ads.
CMST1 dayCasale Media sets this cookie to collect information on user behavior, for targeted advertising.
DSID1 hourThis cookie is set by DoubleClick to note the user's specific user identity. It contains a hashed/encrypted unique ID.
id1 year 1 monthSet by Google DoubleClick, this cookie is used to create user profiles to display relevant ads.
IDE1 year 24 daysGoogle DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
KADUSERCOOKIE3 monthsThe cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
KTPCACOOKIE1 dayThe cookie, set by PubMatic, registers a unique ID that identifies a returning user's device across websites that use the same ad network. The ID is used for targeted ads.
mc1 year 1 monthQuantserve sets the mc cookie to anonymously track user behaviour on the website.
mdata1 year 1 monthThis cookie is used by Media Innovation group and registers a unique ID to identify a visitor on their revisit, in order to show them relevant ads.
OAGEOsessionOpenX sets this cookie to avoid the repeated display of the same ad.
OAID1 yearCookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
ov1 year 1 monthThis cookie is set by the provider mookie1.com. This cookie is used for serving the user with relevant content and advertisement.
pxrc2 monthsThis cookie is set by pippio to provide users with relevant advertisements and limit the number of ads displayed.
rlas31 yearRLCDN sets this cookie to provide users with relevant advertisements and limit the number of ads displayed.
test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
uuid3 monthsMediaMath sets this cookie to avoid the same ads from being shown repeatedly and for relevant advertising.
VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
__gads1 year 24 daysThe __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_154262053_11 minuteSet by Google to distinguish users.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
u1 yearThis cookie is used by Bombora to collect information that is used either in aggregate form, to help understand how websites are being used or how effective marketing campaigns are, or to help customize the websites for visitors.
uid1 year 1 monthThis is a Google UserID cookie that tracks users across various website segments.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
GoogleAdServingTestsessionNo description
ppwp_wp_session30 minutesNo description
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
CookieDurationDescription
na_id1 year 1 monthThe na_id is set by AddThis to enable sharing of links on social media platforms like Facebook and Twitter.
na_rn1 monthThe na_rn cookie is used to recognize the visitor upon re-entry. It allows to record details on user behaviour and facilitate the social sharing function provided by Addthis.com.
na_sc_e1 monthThe na_sc_e cookie is used to recognize the visitor upon re-entry. It allows to record details on user behaviour and facilitate the social sharing function provided by Addthis.com.
na_sr1 monthThe na_sr cookie is used to recognize the visitor upon re-entry. It allows to record details on user behaviour and facilitate the social sharing function provided by Addthis.com.
na_srp1 minuteThe na_srp cookie is used to recognize the visitor upon re-entry. It allows to record details on user behaviour and facilitate the social sharing function provided by Addthis.com.
na_tc1 year 1 monthThe na_tc cookie is used to recognize the visitor upon re-entry. It allows to record details on user behaviour and facilitate the social sharing function provided by Addthis.com.
ouid1 year 1 monthAssociated with the AddThis widget, this cookie helps users to share content across various networking and sharing forums.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
CookieDurationDescription
d3 monthsQuantserve sets this cookie to anonymously track information on how visitors use the website.
SAVE & ACCEPT
Powered by CookieYes Logo